Zocco:
Client Description: ZOCCO Espresso Bags allow users to make espresso at home. The preparation is similar to brewing tea with tea bags. ZOCCO focuses on the quality of the espresso and the convenience of brewing it at home. These espresso bags are carefully crafted using natural cotton fibers that condense in boiling water. The condensing of these fibers causes pressure on the grinds allowing for the full flavor and caffeine from the beans to be present. The benefit of espresso bags is that there is no longer a need for expensive espresso machines, and espresso can be made on the go.
Problem being solved: Many people do not have access to espresso machines but crave espresso.
Target Audience: Ages 25-40 who commonly drink espresso.
My Contribution: Logo, Package Design, Point of Purchase Design, Brand Conceptualization, Copywriting, and Advertising.