Client Description: Omakon is focused on helping customers find alternatives to dangerous painkillers and also promotes the benefits of menthol in health products. When applied topically to the skin, ingested, or inhaled, menthol produces a cooling sensation. Menthol does not lower the temperature of the body or skin. Instead, it produces a cooling effect by blocking the calcium current along the nerves responsible for detecting temperature.
Problem being solved: Painkillers are commonly used for muscle pain and are unsafe and addictive. Menthol is a safe and natural alternative to addictive pain medication.
Target Audience: Omakon targets customers who have aches and pains that could be from everyday activities or athletics. Ages 25-38.
My Contribution: Logo, Package Design, Point of Purchase Design, Brand Conceptualization, Copywriting, and Advertising.