KING COW:

Client Description: Milk stout is typically celebrated by a niche group of beer drinkers. Milk stouts are dark, thick ales that generally have notes of sweetened coffee, espresso, and chocolate. The profile of the beer works well with various flavors of ice cream. King Cow highlights the unique characteristics of Milk Stouts and combines them with flavors of Ice Cream. King Cow also offers ice cream that complements the milk stout.

Problem being solved: Many people are driven away from milk stouts because of their name. They are commonly associated with the negative qualities of milk combined with beer.

Target Audience: Men who are between the ages 21-54 that have a sweet tooth for ice cream and enjoy craft beers.  

My Contribution: Logo, Brand Conceptualization, Packaging, Copywriting, Advertising, web design, and UI/UX.